Through Social media marketing we use the platforms to connect with the target audience to build a brand, increase sales, and drive website traffic. This activity involves publishing content on social media profiles, engaging the followers, analyzing results, and running social media advertisements.
In India the major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.
Through strategic management, adlycreative.com tries to get the most out of the platforms mentioned above.
“We want to know our top performing posts for the year, we want to know what content was in those posts, so that way we can build a better model moving forward of content that generates more engagement.
Because as we know, the more engagement we can get online, the more that’s going to translate to a possible sale or somebody walking through our doors, or checking out our website and maybe making a purchase that way”
-Justin Ozanick (Marketing Associate, Foster Coffee Co.)
“We use Facebook ads, Pinterest ads, and other social media ads to increase our brand awareness and engagement on the respective social media platforms. Many other companies also use social media ads to drive leads and sales.”
-Alfred Lua (Content Crafter, Buffer)
Social media marketing for small and medium businesses usually start with having a consistent presence on social media. Billions of people use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your existing and future customers. We being a creative branding agency, we want to plan the content ahead of time instead of creating and publishing it spontaneously.
If you want to get the most out of your social media marketing efforts, it’s crucial that you focus on increasing brand loyalty. You can enhance brand loyalty on social media by,
- Having a Solid Social Media Strategy
- Sharing Value-Oriented Content
- Being Consistent
- Responding to Queries
Remember, ‘social media marketing’ is no longer a matter of choice if you want to succeed. Your business needs it. Every business needs it. It is now more prominent than ever.
Adly Creative | Bangalore, India