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Business Tool In 2019.

Business Tool In 2019.


The power of 1) being aware that a brand is created by the audience, and 2) understanding that you can only influence what consumers can see (not what they feel) will be the biggest branding realization of 2019. One can throw around billions of money right and left, trying to steer consumers in a preferred direction, but none of that will ever matter if your brand is not properly managed.

In 2019, brands around the world will realize that the biggest impact on customer retention and acquisition is the luxury of being able to present a relatable and consistent brand. Humans love to recognize and relate – feeling a sense of home. If you’ve already built a brand that your audience wants to be associated with, then building a business comes easy. This is the year for brand management.

Oskar Duberg | Content & Marketing professional