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  Startups usually do not have an extensive performance track record, their brand credibility and brand capital are typically a
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Thirty-five years back there were the same agencies, which are there today. The names and the owners have changed; many
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Advertising as an industry has always seen changes, sometimes it’s been the change. A change in medium isn’t new to
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The world of marketing has seen multiple changes. Technological advancements, socio economic conditions, rise and fall of political powers all
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The power of 1) being aware that a brand is created by the audience, and 2) understanding that you can
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